Vodacom’s 2016 summer promotion ‘Play Every Day’ has proven to be a resounding success for customers and has created three new millionaires in the process. Having been played 150 million times by a total of 16 million people, no less than 80 million voice and data bundles had been allocated up until 31 January 2017. Customers also walked away with free holidays, flat screen TVs and other mystery gifts including the chance to win R1 million in cash.
The promotion was launched in October 2016 and encouraged customers - as the name suggests - to play every day using the play and win game through the My Vodacom App and USSD platform.
Commenting on Vodacom’s latest summer promotion, Nyimpini Mabunda, Chief Officer of Vodacom’s Consumer Business Unit, said: “The ‘Play Every Day’ summer promotion has exceeded all of our expectations and has undoubtedly seen an increase in customer appreciation for the brand. This is particularly significant for Vodacom as it is expected to further contribute to solidifying our Net Promoter Score lead over our next-best competitor. Over the past two years we have been on a journey to segment our customers to deliver enhanced and more personalised value products and services with a major emphasis on rewarding loyal customers.”
The second tier of Vodacom’s summer promotion, which brought to life the main characters of the TV advert saw three tech-savvy grannies; actor and singer Abigail Kubheka, Usha Khan, Gaenor Becker Elize, Cawood and Gina the dog embark on a summer road trip to Cape Town and Durban in December.
South Africans were encouraged to follow and connect with the grannies on their epic journey across the country via social media. As a result of the interaction, Vodacom reached more than a million consumers across various social media platforms.
The road trip highlighted the strength of Vodacom’s network and cemented the mobile networks bold claims of being SA’s first and best 4G network and the network with the least dropped calls.