The winners were announced at an awards ceremony in Sandton, Johannesburg last night.
The TCRI, compiled by Plus 94 Research and supported by the Mail & Guardian, ascertain which of South Africa’s 50 largest advertising spenders have high public visibility and engagement. Overall, 167 companies were rated in the 2015 Index. Over and above ranking as the top telecoms operator, Vodacom also ranked third overall in the reputation index.
The 2015 Mail & Guardian TCRI ranking follows Vodacom’s recent ranking as the number one company to work for in the telecommunications sector in the 2015 Top Employers South Africacertification programme conducted by the Top Employers Institute. That survey revealed that Vodacom provides exceptional employee working conditions, and nurtures and develops talent throughout all levels of the organisation.
Vodacom's Group Chief Officer for Corporate Affairs, Maya Makanjee says: “At Vodacom, we strive to be transparent, credible and accountable to our customers, employees, suppliers and partners.”
Makanjee says: “We are humbled by the vote of confidence in our brand and that our efforts to engage and uphold good governance and management are acknowledged. Furthermore, maintaining a good working environment and contributing to the communities within which we operate have all contributed to our success. Over the years, we have seen how our positive reputation has impacted positively on the growth of our brand and have come to understand the key drivers of our reputation, amongst which are business performance in areas such as innovation, customer service, being a good employer and a responsible corporate citizen”.
“As a leader in the telecommunications sector it is important that we maintain a solid reputation. We will continue with our integrated approach towards managing our reputation to ensure that we remain in good standing with all our stakeholders and be a benchmark for good business practice,” says Makanjee.