Vodacom announces new Managing Executive for Limpopo Region

Lynn Benjamin has been appointed as Managing Executive of the Vodacom Limpopo Region from 1 August this year.  In her new position, Benjamin will be responsible for managing operations in the region and enhancing network delivery, particularly expanding connectivity to rural areas of Limpopo, and empowering customers through digital technology.

Vodacom Limpopo region has invested well over R750 million in network rollout and capacity upgrades in the past two years across the province, setting up new 5G and 4G base station sites, and working to increase data speeds for customers, driving digital inclusion.

“I look forward to my new role at Vodacom and supporting our company’s purpose to connect everyone to a better future in Limpopo. The province has experienced significant network investment over the past year to increase connectivity in underserved areas and expand the impact of access to broadband coverage. We remain committed to continuing to enhance the network experience for all our customers, whether they are in urban or deep rural areas,” says Benjamin.

Mpumelelo Khumalo, Regional Operations Senior Executive at Vodacom, welcomed Benjamin to her new role, saying: “We are thrilled to welcome Lynn Benjamin as the new Managing Executive for the Limpopo Region. Lynn brings a wealth of experience and a proven track record of driving growth and innovation. I am confident in her ability to lead our teams with purpose and passion, and to further strengthen our market presence in the region. Her leadership will be instrumental in delivering products and services that truly improve people’s lives, especially as we continue to expand connectivity and digital inclusion across Limpopo. Together, we will go further in fulfilling Vodacom’s purpose of connecting everyone to a better future.”

Benjamin brings over two decades of experience in sales, marketing, and strategic leadership across the telecommunications, retail, and petroleum sectors. She has been with Vodacom since 2011, most recently serving as Regional Executive Head for the Consumer Business Unit . In this role, she led the execution of regional strategies that delivered double-digit revenue growth, improved Net Promoter Scores, and introduced innovative customer value initiatives.

During her tenure, Benjamin also conceptualised and deployed impactful programmes, including a loyalty platform for informal business operators and a master selling solutions programme for front line consultants.

She holds a Bachelor of Commerce degree, a Postgraduate Diploma in Business Management and Master of Business Administration (MBA) from the University of Pretoria Business School, GIBS. She is also a recipient of a CEO Award and completed the Vodacom Advanced Executive Programme.