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Media releases

Vodacom Group

Premium apps now available from the Vodacom App Store

Wednesday, 14 December 2011

The Vodacom App Store, launched in September this year with over 140 000 free applications (apps), now has over five thousand premium apps which have been added to the Vodacom App Store.

Prins Mhlanga, Managing Executive of Digital Media at Vodacom comments, "The customer uptake of free apps was fantastic with over 500 000 downloads in the first three months of launch. We believe the market is ready to experience premium apps and we are very pleased that we're able to offer even more choice to our customers."

One of the premium apps include the ‘Easy K53' app, a locally developed premium app which is currently available for free until the end of December, which will be sold for R30. This app prepares users for their K53 driver's license test. Other unique apps include Expenza, a locally developed app that enables users to keep track of their expenses and SMSreplier which sends auto replies when you are driving.

"Not only have we provided our customers with access to much desired premium rated apps, but we have also provided them with an easy billing mechanism since they can use their contract or prepaid accounts to pay for their apps instead of other methods of payments such as credit cards," Mhlanga added.

The Vodacom App Store which is powered by Appia is supported by platforms like Andriod, Symbian, Java, Blackberry, and Windows Mobile. As with all downloads, standard data charges apply when customers download apps from the Vodacom App Store.

Mhlanga concludes, "Launching premium apps will also provide developers with the opportunity to monetise apps, which is critical in helping the local app and developer market grow. We've launched various initiatives which form part of the Vodacom Developer Programme and we are very excited about the future growth of this industry in South Africa."

All Vodacom customers wishing to access Vodacom apps could do so by simply visiting https://vodacom.mobi/apps on their cellphones or from the apps feature on Vodafone live!

 



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