Click to HIDE this navigation
Click to SHOW this navigation

Highlights

  • Group executive committee formed with responsibility for sustainable development
  • First independent stakeholder survey conducted
  • Vodacom SA’s BBBEE score for the DTI‘s Codes improves to a Level 4 contributor rating
  • Vodacom SA concludes R7.5 billion BBBEE transaction
  • More than two million affordable handsets (under R300 each) sold by the Group
  • Vodacom SA launches handset recycling programme, with 12 400 handsets recycled

Vodacom’s development has been characterised by a strong pioneering approach. Looking back, there is no doubt in my mind that Vodacom has built a sustainable operation – all indications are that the company will continue to grow from strength to strength. By making sound business decisions, Vodacom has also largely answered the needs of its stakeholders: mobile telecommunications have revolutionalised life for the previously underserviced; some R19 billion a year is spent on local procurement; the Group now provides employment to some 7 255 employees; and through the Vodacom Foundation more than R67 million was contributed to local South African communities in the year under review and some R500 million over the ten years of its existence, as well as a growing fund to invest in communities across the continent.

In this new era, Vodacom is taking a new form – listing on the JSE Limited takes the company public and places more rigorous demands on the way we engage with our stakeholders. On review of feedback received so far, we recognise that we can best improve our engagement with stakeholders through a positive, consultative approach. Aside from stakeholder engagement, the material sustainability issues Vodacom is currently addressing are: earning the trust of the public and our customers in the way we do business; broad-based black economic empowerment; making Vodacom the best company to work for, for the best and most highly skilled employees; further increasing access to communication for marginalised communities across Africa; addressing issues relating to climate change; and investing in social causes that are aligned both to the business and the development agendas of the countries in which we operate. While these issues reflect a synthesis of the views of management, shareholders and stakeholders, we will be formalising our approach to substantiating the Group’s material sustainability issues in the year ahead.

Furthermore, we are determined that Vodacom achieves leadership across a number of key sustainability indicators over the next 18 to 24 months. This will require a strong emphasis on defining indicators and measuring progress more accurately. In this endeavour, we will be guided by the principles set out in King II with a view on King III and the guidelines of the Global Reporting Initiative (“GRI”).

We have already made a start in creating a robust governance structure for sustainable development, establishing a group executive committee, chaired by the Chief Executive Officer, and including the Chief Financial Officer, Chief Officer Human Resources, Chief Officer International Business, Managing Director Vodacom SA and myself, as Chief Officer Corporate Affairs.

Vodacom looks forward to a year of strong progress in establishing a more formal approach to sustainable development, and building on our track record of success and contribution to its stakeholders.

Summary table of material sustainability issues

Issues Stakeholders affected   Summary of status
Stakeholder engagement Shareholders   Vodacom conducted its first independent stakeholder survey on sustainability. We plan to improve our engagement processes further this year.
  Customers
  Employees
  Government
  Communities
  Business partners
  Suppliers
  Franchisees
  Regulators
Earning the trust of its Customers   Vodacom is sensitive to heightened consumer activism and increased competition. We will earn trust through improved service, engagement and measure progress against defined indicators.
customers and the public Public
  Government
  Regulators
  Industry bodies
Broad-based black Shareholders   Vodacom SA improved its overall BBBEE score according to the DTI Codes from 55.2% to 68.0%.
economic empowerment Employees
  Suppliers
  Small enterprises
  Communities
A workplace for highly skilled people Employees   Vodacom invested R70 million in the training of employees, or 3.7% of payroll, and employee turnover dropped from 10.3% to 9.0% year-on-year. This year we aim to attract and retain more highly skilled people, measured against defined indicators.
 
Broadening access Communities   The number of group mobile customers increased by 16.5% to nearly 40 million. We continue to introduce more affordable voice and data products and packages, including low-cost handsets. This year Vodacom expects to introduce mobile banking for the unbanked market in more of its operations.
to communications LSM 1-3 customers
  Micro- and small
  enterprises
  Vodafone
Containing our impact Government   Vodacom SA’s compliance with South Africa’s environmental regulations dropped 12 percentage points to 78.5%, but retained its ISO 14001 systems certification. We are committed to identifying areas of high impact and improving across all indicators this year.
on the environment Regulators
  Interest groups
  Vodafone
The Vodacom Foundation Communities   Vodacom SA disbursed R67 million in the year under review. This year, we are adjusting our CSI focus to concentrate on leveraging Vodacom’s business skills and technology to improve socioeconomic conditions in underprivileged communities.
and Group CSI NGOs
  Government

Making Yebo millionairesThree millionaires in three months! And that is only the first quarter of 2009 for Yebo Millionaires, a loyalty programme exclusively for Vodacom customers. The winners – a farm worker from the Northern Cape, a fruit picker from the Western Cape and a miner from Mpumalanga – are just three of more than 1.6 million Vodacom customers who have won prizes on Yebo Millionaires. Prizes include cash, cellphones and recharge vouchers. And a lucky Vodacom customer drives away in a brand new car on the last Tuesday of every month in the Yebo Millionaires lucky draw.

Cheryl Mulder, Managing Executive for customer relationship management, explains “It was originally conceived to reward customers for their loyalty and to give them the feeling that they can win simply by being a Vodacom customer. The programme was also intended to help educate a large proportion of the prepaid market that was not familiar with using SMS.” It is a world-first, a loyalty programme that is part educator, part marketing drive and part social investment.

Four computer centres (consisting of 10 computers, a server, printer and software) are donated to four under-resourced public schools on the first Tuesday of the month. To date, 120 schools have benefited from this initiative, including schools in some of the most remote parts of South Africa. All are now able to offer computer literacy classes for the first time.

Yebo Millionaires reaches Phallang

Phallang Intermediate School in Botshabelo in the Free State caters for 727 learners from Grade R to nine. Their new computer centre was formally handed over in May 2008.

Mrs Motsau, the School Management and Governance Developer, feels the computer centre will help to empower learners with indispensable computer literacy skills: “It will prepare them for a fast growing technological world, especially when they get to tertiary institutions where they will need these skills most. They will then be able to compete in the fast-changing technological world we are living in.”

Mr Thabo Mosuhli, Phallang’s Principal explained that learners at the school generally come from poor backgrounds, with many of them being raised by their grandparents. Most of these child minders rely on stateprovided grants to help raise their children and often struggle to afford the bare essentials such as food and school fees. The computers will be used for school activities, but with the focus on their use for life orientation periods.

Making Yebo millionaires