Chief Executive Officer’s review
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During the past year Vodacom started its transformation into a total
communications provider. Our acquisition of Gateway has boosted our
presence in Africa, and we have shown robust organic growth in our
mobile, broadband and converged ICT businesses. |
Pieter Uys
Chief Executive Officer |
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The last 14 months have been seminal for the Vodacom
Group. We concluded our BBBEE transaction and aquired
the leading pan-African carrier services and connectivity
provider, Gateway. We said farewell to one of our
founding shareholders, Telkom, and became a subsidiary
of the other, Vodafone Group, making us part of the world’s
leading mobile communications group, and we listed on
the JSE Limited.
In the 12 months to 31 March 2009, notwithstanding
the detailed preparation and intense focus required by
these defining events, and the pervasive impacts of an
unprecedented economic downturn, I am pleased to report
that Vodacom demonstrated its quality and resilience. The Group delivered a solid set of results and we made
steady progress in our strategy to be a leading provider
of total communications in sub-Saharan Africa.
Financial performance
In the latter part of the financial year, the effect of the
deteriorating global macroeconomic conditions were felt in
the businesses, particularly in the DRC where the dramatic
impact on the economy of collapsing mineral resource
prices and mine closures affected revenue and profitability.
The slowdown in the South African economy has to some
degree filtered through to the mobile market.
Revenue rose 14.5% to R55 187 million, largely as a
result of a 16.5% increase in our customer base to
39.6 million and the 28.8% increase in data revenue to
R6 441 million. Organic revenue growth for the year was
12.9%. EBITDA increased 10.5% to R18 196 million, and
the group EBITDA margin decreased to 33.0% from 34.2%
in the prior year mainly due to the BBBEE transaction
expenses, operating costs relating to the establishment
of Vodacom Business and margin pressure in the DRC.
Operating profit for the year was down 3.9% to
R12 005 million, affected by the BBBEE charge of
R1 382 million. Excluding this charge, operating profit was
up 7.2% to R13 387 million.
Headline earnings per share decreased 21.0% to
417 cents per share, compared to 528 cents per share
in the prior year. Excluding the BBBEE charge of
R1 382 million, adjusted headline earnings per share
decreased 3.4% to 510 cents per share. The reduction in
adjusted headline earnings per share is largely due to the
substantial increase in finance charges resulting from the
higher gearing in the business. Net debt rose to
R17 537 million as at 31 March 2009, compared to
R8 663 million a year before, reflecting the raising of
new debt to refinance existing debt and fund both
capital expenditure and the acquisition of Gateway.
Cash generated from operations remained stable at
R16 351 million, as compared to R16 334 million in the
prior year. Net cash flows utilised in investing activities
increased from R7 502 million to R12 750 million mainly
due to the acquisition of Gateway for R5.3 billion and
continued capital investment. Pleasingly, the Group
generated operating free cash flow after capital
expenditure of R9 140 million.
Performance against strategy
Our strategy to be the leading provider of total
communications in sub-Saharan Africa is based on four
interlinking objectives:
- To grow our core mobile business;
- To lead in broadband and connectivity services;
- To develop ICT converged solutions; and
- To expand in sub-Saharan Africa.
Vodacom’s pursuit of leadership in all our markets is inspired
by our vision of democratising access to world-class
communications. Our vision contemplates extending the
revolutionary possibilities that ICT offers for socio-economic
development in Africa and providing a better quality of life
for all her people.
In the early years of Vodacom’s development we dreamed
of democratising access to voice telephony in South Africa,
and the growth in mobile communications has surpassed even our most optimistic early expectations. Subsequently,
we have made significant progress in our international
operations, and today Vodacom is the market leader in four
of five of the countries in which we operate. In recent years
the scope of our vision has grown with the advance of data
communications, broadband penetration and the internet,
which is being reflected in converging licensing regimes
in our markets. Vodacom’s strategy now encapsulates the
prospect of democratising access to data in an increasingly
IP-enabled world, and we are moving strongly into the
converged ICT landscape.
The rapid convergence of new information
and communication technologies, liberalising
telecommunications markets and intense pricing pressure
are reshaping our competitive landscape rapidly and
fundamentally. In our home market of South Africa, around
250 individual ECS and ECNS licenses were awarded
under the ECA. To position Vodacom to defend its market
leadership and take up the opportunities of this new era in
communications, we have set our sights on being a leading
total communications provider.
Our first point of strategic focus is to grow our core mobile
business and in the period we added 5.6 million new
customers, half of the total in South Africa and the other
half in our international operations, which now represent
just under a third of our total customer base. Vodacom
now serves nearly 40 million customers in five countries
with a total population of more than 180 million. The low
penetration of mobile communications in sub-Saharan
Africa, which is home to three quarters of the continent’s
population, holds much promise for future growth.
The customer growth achieved in the year under review
has rewarded our focused initiatives to continuously
improve our core business in South Africa and leverage our
competencies into our international operations. We have
been effective in attracting and retaining customers through
enhanced customer care, which has improved customer
satisfaction measures significantly, and targeted loyalty
programmes in our various markets, which have stabilised
churn. In South Africa, overall churn reduced and in our
international operations it remained relatively constant.
Ongoing innovation in the products and services, and
value we offer our customers also spurred growth with
notable examples in South Africa being the introduction
of lower denomination vouchers and Yebo4Less, the
dynamically priced prepaid product which enjoyed
significant uptake of 4.8 million customers, 20.4% of
our prepaid customer base.
We continue to concentrate on controlling costs and driving
operational efficiencies, for instance by leveraging the
procurement strength of Vodacom and the wider Vodafone
Group to secure volume-based pricing of handsets. We
have also developed our distribution network, extending
our reach to customers through multiple channels and new
community-based initiatives, such as YeboTradas, to reach
out to customers in remote areas. A tenet of our approach to distribution has always been to incentivise loyalty in our
distribution channels by providing suitable margin to our
distribution partners at every level, and thereby not only
extending our reach but also driving entrepreneurial activity.
In line with our second strategic objective to lead in
broadband and connectivity services, we have entrenched
our position as South Africa’s largest broadband provider.
In the year we launched more affordable products and
bundled packages to drive penetration and usage of
data, and continued to provide our customers with access
to new generation products and high-speed broadband
connectivity. By year end we had grown our broadband
customer base 80.0% to 720 000 customers. Some
5 million customers use various packet data technologies
on our network and we have one million active email
account users. The potential to extend broadband
connectivity and online services is significant, with around
3 million 3G-enabled handsets already on Vodacom’s
network in South Africa together with our drive to further
lower the cost of internet capable handsets and netbooks
through Vodafone.
We are constantly deploying new technologies that provide
more capacity and higher speed more cost-effectively
as they are more spectrum efficient, use less power and
are less costly to maintain. In the year we increased the
total number of 3G sites to 2 880, complemented by an
additional 141 WiMAX sites deployed in partnership with
WBS. Our programme to self-provide transmission capacity
is well on track in South Africa, with eight of the planned
11 metropolitan fibre rings completed in the year. We have
also moved forward in our infrastructure sharing plan, with
agreement reached to begin the construction of a
5 000 km national fibre network jointly with MTN and
Neotel. These self-provisioning initiatives are aimed at
allowing us to better manage transmission costs and the
quality of our service going forward.
Gateway’s extensive pan-African network complements our
network build-out, which includes access to international
bandwidth via satellite and terrestrial links, and the
development of a continent-wide MPLS network. We are
also involved in new submarine cable projects that will
provide substantial new international broadband capacity
for the continent, and are developing our own in-country
links to connect to international landing points. Notably, we
are investing in the West Africa Cable System (“WACS”),
a 3.84 terabit per second fibre optic submarine cable
that will link countries in Southern Africa, West Africa and
Europe with high capacity international bandwidth. The
cable system will cover 14 000 km and cost
US$600 million to build. WACS is expected to be
ready for service in early 2011.
Our new generation network has enabled us to be decisive
in taking up the opportunities of liberalising ICT markets to
develop converged solutions for corporates and consumers,
our third strategic objective. Hand-in-hand with driving access to data connectivity, we continue to develop value-added
data services, including the provision of online
content. In the consumer space, our offerings include
Mobile Internet, Vodafone live!, mobile advertising, money
transfer services and social networking.
Vodacom SA’s exclusive launch of Mobile Internet in June
2008 has made accessing the internet easier and cheaper,
and has stimulated the number of customers using their
mobile phones as an access device. In February 2009,
we launched Vodafone Connect Via the Phone which
enables customers to use a 3G phone as a modem to
access the internet from their PCs or laptops. With internet
penetration at a low 9.5% in South Africa and less than 1%
in most of the rest of Africa, there is substantial opportunity
for growth in IP services. As new broadband capacity
comes on stream nationally and internationally, internet
penetration and usage is set to grow significantly and our
new offerings will come into their own.
Vodacom Mobile Media has established itself as a pioneer
in the mobile media space, not only in South Africa but
also internationally as one of the leading operators in the
development of the mobile advertising opportunity within
the Vodafone Group. Improvements to the content and
overall experience offered on Vodafone live!, which hosts
a range of online services, has converted into an average
of more than 2.5 million unique users a month accessing
the portal, with an average of around 15% of these visits
converting into online purchases of music, games, news and
movies. We have begun to explore the delivery of financial
services via the mobile phone and we introduced M-PESA
in Tanzania, which enables customers to use their handsets
to transfer money and buy airtime, goods and services.
We have also ventured into the burgeoning world of social
networking, with our Social Media division developing The
Grid, a unique location-based social networking platform.
In the enterprise market, Vodacom Business had a
successful first year, attracting top talent in the ICT industry
and developing a full suite of products. The skills and
comprehensive product portfolio we can now offer have
translated into some impressive new business wins for
Vodacom Business, underpinned by its construction of a
best-of-breed infrastructure layer. This includes bringing
fibre to customers’ doorsteps, which is being planned in
conjunction with the construction of the metro fibre rings.
During the year we also built a state-of-the-art data centre
at a total cost of R100 million, and made the small but
strategic acquisition of StorTech, which is a specialist in the
hosting environment and provides us with the necessary
capacity and skills in this area.
Our acquisition of Gateway provides the thrust for our final
strategic objective to expand in sub-Saharan Africa. The
acquisition has given Vodacom a much larger international
footprint and a springboard for further expansion.
Gateway provides us with new market entry points and
local market understanding, and offers attractive synergies. Gateway continued to extend its network in the period with
the opening of two new offices in Kenya and Uganda, and
launched IPJetDirect, a new offering to provide high-speed
low-latency internet connectivity. We have made progress
identifying synergies between Vodacom and Gateway,
specifically in international voice and carrier data services.
As the leading provider of managed network IT solutions
to blue-chip multinational clients on the continent, Gateway
is expected to provide growth impetus particularly in the
enterprise market.
All our strategic endeavours are supported by our ongoing
investment in the brand. We believe that developing and
maintaining a strong and popular brand is a powerful driver
of successfully delivering total communications services in
Africa. Vodacom has managed to achieve iconic brand
status in South Africa and is much-loved in our other markets,
continuing to win accolades in the year. We will continue to deepen the relationship our customers have with our brand
through national sponsorships, loyalty programmes and
relevant advertising, while also investing substantially in the
upliftment of communities.
Vodacom has proven to be a a powerful agent for change
in the communities in which we operate, and this year the
Vodacom Foundation, which manages our CSI efforts,
celebrated its tenth anniversary. During the past decade
the Vodacom Foundation has invested half a billion rand
in social upliftment activities, focusing on education, health
and security. The opportunities for democratising access to
new communications products and services are fruitless if
our communities are marginalised from sustainable progress,
and our intention to be a force for good are as much a
part of the Vodacom way as our investments in our core
competencies as a communications provider.
Innovations such as Mobile Internet
support our strategy to lead in
broadband and connectivity services.
It is a product that increases the
affordability of data services while
enhancing the experience and
potential of using the internet. And
by leading the market in providing
the best deals on devices capable of
accessing the internet, Vodacom is truly
democratising data. Broadening access
to these devices and reliable data
networks also provides a significant
opportunity to address low internet
penetration rates evident across Africa.
We launched our Mobile Internet
service in June 2008, a content
adaption technology that resizes
and optimises internet content for
mobile access. The benefits to our
data business is evident from the 24%
increase in the WAP gateway data
volumes in the quarter following its
launch and over five million packet
data users in December 2008. The
Vodafone live! portal has also benefited
from the internet launch, with over 2.6
million users in March 2009 alone. |
Outlook
Vodafone’s 15% increase in its shareholding in Vodacom
to 65% at the time of listing has commuted our status
from partner network to a subsidiary and the exclusive
investment vehicle in sub-Saharan Africa of a global mobile
communications leader. Vodacom already derives benefit
from the economies of scale and shared expertise across
the Vodafone Group, which operates networks in 30
countries and has a proportionate customer base of some
303 million. Besides exclusive access to new product
launches and global research and development capability,
the benefits of our relationship with Vodafone extend to
benchmarking our operations against global standards of
excellence. As we move forward, the benefits accruing
from our relationship are set to increase.
In South Africa lower interest rates, inflation and fuel prices
in the year ahead are expected to provide some relief
to consumers, but the global macroeconomic conditions
are expected to continue affecting the business segment
possibly resulting in further increases in unemployment. As
customers continue to contain their spending, we will seek
to offer them greater value. To further mitigate the pressure
on top-line growth and preserve our margins, we will
continue driving efficiencies across the business – Gateway
and our relationship with Vodafone will be key to unlocking
further synergies. We expect trading conditions to remain
challenging in our international operations, with economic
weakness persisting in the DRC and aggressive competition
in all our markets.
Our investments in optimising all aspects of our business
are ongoing and we will continue to position the Group for
organic growth in the sub-Saharan African communications
markets, which remain among the fastest growing in the
world. Vodacom’s strong cash flow and balance sheet will
provide the flexibility to invest prudently in strategic growth
opportunities as they arise and to return significant amounts
of cash to shareholders on a sustainable basis. Although the
difficult conditions are set to continue, we will persist in our
strategy to be a leader in total communications. We look
to the future with much confidence in our ability to grow
profitably, and suitable circumspection given the difficult
economic environment.
Priorities for the year ahead
- Increase performance and profitability of
all our operations;
- Contain costs and leverage Vodafone global cost
benefits;
- Market leadership in all countries of operation;
- Deliver returns on the investment in
Vodacom Business; and
- Integrate Gateway and maximise synergies.
Appreciation
On behalf of all the people of Vodacom, I extend thanks
to our outgoing Board members and to Telkom for their
contribution to Vodacom’s success. To Alan Knott-Craig,
we record our deepest respect and appreciation for his
visionary leadership. We extend a warm welcome to our
new chairman, Peter Moyo, and the new Board members
and appreciate the wealth of experience they bring to the
Group.
Finally, my personal thanks to all our people. It is due to
their calibre and commitment that we have been able to
negotiate the complexities of change, competition and
adverse conditions to deliver a resilient performance for
the year. I am excited by the prospect of further progress in
realising our aspiration to democratise access to worldclass
communications and the associated opportunities for
progress in sub-Saharan Africa.
“Vodacom Business has been established to compete in the South African enterprise communications
market,” says Wally Beelders, Vodacom’s Executive Director for Vodacom Business. Primarily aimed at
enterprise level, it provides comprehensive end-to-end ICT solutions. “We are unique in having no legacy
infrastructure to impede service provision,” Beelders adds.
End-to-end capability
As an example, Vodacom
Business is providing fully
converged end-to-end ICT
services to an enterprise client
with 40 branch offices across
South Africa. This includes all
fixed-line voice, mobile voice,
all branch connectivity, all
internet requirements, hosting
their core applications at
our data centres (including a
collaboration suite for electronic
mail, share point portal, shared
documentation and other
collaboration services), and
connectivity to their international
destinations and UK head office.
By aggregating all services,
Vodacom Business is able to offer
a totally integrated solution at a
very competitive price based on
total spend with Vodacom.
Managing a customer’s network
We provide an outsourced network service utilising our extensive self-provided backbone network infrastructure and extensive management platforms. The customer’s applications are located in our data centre, providing a fully managed 24/7 facility where applications are constantly monitored and secure. Each branch office connects into Vodacom’s MPLS backbone network via our self-provided last-mile infrastructure, making use of fibre for their head office and a combination of microwave, WiMax, Diginet and satellite connectivity for the branch offices, depending on their location and availability of infrastructure. Through our Tier 1 ISP service, we provide direct connectivity to the internet, secured through our security and firewall services. Their international head office communicates with local offices via Vodacom’s international MPLS network, which has major points of presence in the UK and US. Each office PABX is connected to the VoIP switch which will carry voice calls on the network and connect calls to other networks. When an external number is called, the VoIP switch connects the call to the relevant local or international provider.
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