The Vodafone advantage

Vodafone has a significant global presence, with equity interests in over 30 countries and over 40 partner networks worldwide. Vodafone is organised in three geographic regions – Europe, Africa and Central Europe; Asia Pacific and Middle East; and Verizon Wireless in the US.

The benefits of being a subsidiary of Vodafone are central to Vodacom’s value proposition and growth strategy, and include:

• Shared communications expertise and experience;
• Access to world-class research and product innovation;
• Procurement savings through global economies of scale;
• Benchmarking operations against global standards of excellence; and
• Powerful brand association.

Vodacom will be Vodafone’s exclusive investment vehicle in sub-Saharan Africa.

Competitive position

Vodafone has three key attributes which strongly differentiate it from its competitors: its scale in technology, which allows network and IT savings through consolidation and centralisation of core activities; its strong presence in the enterprise market, among large corporates as well as small and medium sized businesses; and its brand, recently rated in the top ten leading global brands.