Our strategy
Vodacom aims to be a leading total communications provider in
sub-Saharan Africa.
To realise this aim, we are focused on maintaining our leading market positions in our existing
markets and expanding profitably into new communication products, services and geographies.
Vodacom’s strategic direction is underpinned by ongoing investments in key areas:
maintaining brand leadership; enhancing customer care and deepening customer loyalty;
developing our distribution platforms and supply chain management capability; continually
improving the coverage, quality and efficiency of our network infrastructure; and inspiring,
developing and supporting the sustainable wellbeing of our employees and communities.
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| Grow core mobile business |
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Leadership in broadband |
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Develop new converged ICT solutions |
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Expand in sub-Saharan Africa |
| We serve nearly 40 million customers in five countries with a
total population of more than 180 million. The low penetration
of mobile communications in sub-Saharan Africa, home to three
quarters of the continent’s population, holds much promise for
future growth. |
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We are South Africa’s largest broadband provider. With innovation
and affordability as guiding principles, the potential to extend
broadband connectivity and online services is vast. There are almost
3 million 3G-enabled handsets on Vodacom’s network. |
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Our new generation networks are enabling us to take up the
opportunities of liberalising ICT markets to develop converged
solutions for businesses and consumers. Our online services are
stimulating uptake and usage, and growing new revenue streams. |
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Our greatly expanded African footprint through Gateway
provides the springboard for further expansion. Besides new
market entry points and local market understanding, Gateway
provides attractive synergies and new growth impetus in the
enterprise market. |
| Group customers |
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SA broadband
customers |
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Group data
revenue |
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Customers outside
of South Africa |
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- Grow our customer base through continued investment in our networks and distribution capability
- Increase mobile usage by launching affordable and
innovative products
- Enhance customer care to maximise customer retention
- Target efficiencies to ensure economies of scale
are realised
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- Build infrastructure to support broadband growth
- Increase international capacity through
investment in satellite and undersea cables
- Improve access by introducing lower-cost handsets and
bundled laptop packages
- Improve affordability of data usage
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- Expand into converged services closely connected to our
core mobile business
- Retain customers through valued-added total
communication services
- Build market leadership position with competitively
priced, high quality offerings
- Leverage converged capabilities to other African
countries through Gateway
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- Evaluate further licence and acquisition opportunities
in sub-Saharan Africa
- Accelerate international expansion into key regional
markets through Gateway
- Strengthen our total communications offerings
into Africa
- Realise synergies across Vodacom, Gateway’s
sub-Saharan footprint and Vodafone
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Achievements
- Record gross connections of 13 million and churn reduced
by 2.2 percentage points to 40.1% in SA
- 30.7% growth made in mobile customers outside of SA to 12.0 million
- Top telecommunications brand in SA for the fifth year
- Lower denomination vouchers and dynamically priced
prepaid product introduced in SA
- Short- and long-term efficiency programmes put in place
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Achievements
- Grew 3G network to more than 2 880 sites
- Eight of the11 metropolitan fibre rings completed in SA
- 720 000 mobile broadband customers in SA
- 2.8 million 3G-enabled handsets, presenting a significant
opportunity for further broadband penetration
- Vodacom’s Mobile Internet services successfully launched
in SA
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Achievements
- 5 million unique internet users, 962 000 active email accounts
and 2.6 million unique Vodafone live! users in SA
- Vodacom Mobile Media pioneers mobile advertising and
posts strong growth
- The Grid, a unique location-based social networking
platform developed by our Social Media division, attracts
some 320 000 users
- Vodacom Business gains traction, attracting top talent
and developing a portfolio of 28 products
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Achievements
- Increased investment in submarine cable projects, satellite capacity and pan-African network infrastructure
- Gateway increases customer reach and network footprint
with new offices opened in Kenya and Uganda
- Expanded satellite capacity with over 20 additional
transponders added in the last 12 months
- Gateway launches Africa IPJetDirect, for mobile internet
connectivity, and AfricaConnect, for connectivity in retail
and finance sectors in rural areas
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