Vodacom Mobile Media

Since it was launched earlier this year,Vodacom Mobile Media's AdMe has shown tremendous growth over the last six months boasting over 240 000 members already signed up and growing around 25 000 - 40 000 users per month. To date, over 70 targeted campaigns have been activated.

AdMe is the leading permission-based mobile offering that enables members to register for free and participate in promotions and competitions, via either mobile or PC, in order to receive relevant and interesting advertisements in a convenient and manageable format.

Its growth is unsurprising, as AdMe appeals to advertisers because it enables brands and marketers to select a target audience that matches a target market profile, thereby generating more interest, actions, sales and profit.

It is particularly useful in that it enables advertisers to target advertising on a highly profiled national (network agnostic) mobile base of consumers in a rich, interactive and extremely measurable medium. It also allows them to maximise budgets and reduce wasteful broadcasting, while guaranteeing that the communications are seen and heard by the specified audience, and because they can integrate mobile media direct response mechanisms into their ATL and BTL campaigns, it means they have measurable performance reporting. Campaigns are tracked from exposure (impressions, click-throughs, message sends, message retrieval) through to call-to-action including Mobi Site use and fulfilment of offers.

AdMe is a 100% permission-based "opt-in" service that does not subscribe to SMS spam and unsolicited advertising channels, as it strives to offer advertisers a high quality / high yield respectable mobile advertising channel. Users want to be a part of the service, so this makes them an even more desirable audience for advertisers.

http://www.adme.co.za/; http://www.myadme.mobi/