Vodacom prepares to launch M-PESA Top Stars in association with Ukhozi FM and Boxer Superstores
Vodacom, along with Ukhozi FM and Boxer Superstores, is soon to kick off the first annual M-PESA Top Stars radio DJ talent search competition in Kwa-Zulu Natal. Beginning on 7 May 2011, auditions will be held at six different locations throughout Kwa-Zulu Natal, offering South African youth between the ages of 18 and 25 the chance to be the next big radio personality on Ukhozi FM.
The search for the Ultimate Radio Presenter will see celebrity judges, including Ukhozi FM DJ's, presiding over live auditions in Vryheid (7 May), Ladysmith (14 May), eMpangeni (21 May), Port Shepstone (28 May), Pietermaritzburg (4 June) and Durban (11 June). Following the audition and judging processes, the Top 12 will be selected, and will be introduced to the public on the Ukhozi FM Breakfast Show and the Home Drive Show. The eventual winner will spend an entire year training at Ukhozi FM, before joining the station as a presenter.
Ukhozi FM listeners will play a central role in choosing which aspiring DJ's make it through the gruelling competition, having to vote off two DJ's a week in the month following the selection of the Top 12. Once the field has been narrowed to the final two, each of the remaining contestants will have a fortnight to garner as much support as they can amongst Ukhozi FM listeners, whose votes will determine which of the two finalists will walk away with the title of 2011 Vodacom M-PESA Top Stars Ultimate Radio Presenter.
Alberts Breed, Vodacom KZN Managing Executive, said that "Vodacom believes that investment in people is a hugely rewarding experience, with Vodacom M-PESA Top Stars we hope to unearth the great talent that exists within our youth. Although this is a competition, it is also a campaign that will celebrate our eclectic youth culture and create a platform for their expression. The intensive nature of the contest will offer contestants a great opportunity to develop new skills, and by doing so we also aim to increase employment opportunities amongst our youth".
Those who wish to enter can SMS "M-PESA Star, Town/City, and their name" to 33102, or visit selected KZN-based Boxer Superstores for details. The multifaceted nature of the broadcasting industry, and by implication this competition, means that individuals who are aspirant, independent, creative and intelligent will come to the fore.
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