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Vodacom Group

Vodacom launches an easy-to-use mobile phone designed for the elderly

Thursday, 26 July 2012

JOHANNESBURG, 26 July 2012 - Today Vodacom announced the launch of the Vodafone 155, an affordable and easy-to-use mobile handset specifically designed for the elderly. This handset is also suitable for customers with low vision, hearing loss or limited dexterity.

It's often challenging for older people to keep up with technology while having to deal with vision, hearing and other health related problems. The Vodafone 155 was designed to help simplify the mobile communication experience for these customers. It has a big button keypad, noise cancellation technology, extra loud volume and it is compatible with hearing aids. The handset also has an emergency SOS button to alert people nearby and to trigger calls or text messages to four pre-designated numbers stored on the phone. 

"We started providing accessible products and services for people with specific needs in 2004, and since then, we've launched products for the blind, partially sighted, the elderly and hearing impaired customers so that they can also experience the benefits of mobile technology," says Phil Patel, Chief Consumer Officer at Vodacom.

Patel added - "We're excited about the launch of Vodafone 155 which is designed to enhance the mobile communication experience of people with specific needs. For example, the SOS emergency feature helps to provide peace of mind for customers and users who are concerned about the wellbeing of their elderly friends or relatives."

The Vodafone 155 is available on a Top Up 49 at R39 per month. This 24 month contract includes the handset and R49 worth of airtime per month. The recommended selling price on prepaid is R399 and includes a starter pack. Prepaid pricing may vary at the retail outlets.

The Vodafone 155 is now available from Vodacom outlets. To place an order, customers can also contact Vodacom Direct at 082 1950 or dial 1950 free from a Vodacom cellphone. For more details customers can call the Specific Needs Contact Centre at 12580 free from a Vodacom phone or 082 12580 from any other phone. Customer can also send an e-mail to or send an SMS to 12580.


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