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Vodacom Group

Vodacom Introduces a New Way to Pay for Apps on BlackBerry App World

Thursday, 14 June 2012

Johannesburg, South Africa and Waterloo, ON, 14 June 2012 - Vodacom and Research In Motion (RIM) (NASDAQ: RIMM; TSX: RIM) today announced that Vodacom customers in South Africa can now enjoy the ease of purchasing apps on BlackBerry App WorldTM with the convenience of charging the transaction directly to their contract or prepaid account.

The new billing service will enable Vodacom customers to buy apps with a seamless experience. Vodacom customers will also be offered the flexibility of charging in-app purchases to their regular bill or deducting the costs from their prepaid account, which allows digital goods to be purchased without interrupting the app experience.

"We have worked closely with RIM to make this functionality available for our BlackBerry smartphone customers. Once again, Vodacom is improving the customer experience by unlocking the power of the internet for its customers," said Prins Mhlanga, Managing Executive of Vodacom Digital Media.

"We're delighted that Vodacom's BlackBerry smartphone customers will be able to purchase apps on BlackBerry App World and conveniently charge them to their regular phone bill from Vodacom. By working closely with Vodacom, we are able to offer customers easier access to tens of thousands of apps ranging from productivity to entertainment," said Bob Bose, Regional Managing Director at RIM.

For more information about integrated billing, customers can visit http://www.vodacom.co.za or they can contact customer care on 111 from a Vodacom phone or 082 111 from any other phone, or e-mail customercare@vodacom.co.za



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