Vodacom Mobile Media Press Releases
The grid maps out 11,000 HIV support centres across South Africa
Monday, 7 December 2009 Vodacom's the Grid, South Africa's first location-based mobile social network available to everyone who has a WAP-enabled cellphone, has mapped out close to 11,000 HIV-related support services covering prevention, treatment and support across South Africa.
The Loeries goes mobile
Monday, 20 April 2009 The Loerie Awards has gone mobile this year with an exciting new category which links in to the latest medium of brand communication. In partnership with Vodacom, the Loeries has created the Mobile Advertising Award, catering to the recent growth in the use of mobile devices in the advertising mix.
The mobile media landscape in 2009 - a forecast
Thursday, 15 January 2009 With the large developed economies likely to remain in deep recession during 2009 and with a significant slowdown in South African economic growth, it seems likely that overall ad spend growth in SA will be nowhere near the usual double digit media inflation numbers we're so used to seeing - and that, of course, will also impact upon mobile advertising. However, mobile advertising revenues will continue to grow faster than any other traditional or new media channel and during 2009 will overtake investment in online advertising.
AdMe scores spectacular growth in membership
Thursday, 1 January 2009
Since it was launched earlier this year,Vodacom Mobile Media's AdMe has shown tremendous growth over the last six months boasting over 240 000 members already signed up and growing around 25 000 - 40 000 users per month. To date, over 70 targeted campaigns have been activated.
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