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A higher percentage of service revenue is now coming from new services other than voice, interconnect and messaging.
Currently 78.8% of service revenue comes from core mobile services such as voice, interconnect and messaging, whereas 11.9% comes from fast-growing mobile data services.
Devices like tablets, smartphones and notebooks have driven data growth over the last three years.
The huge increase in applications is driving demand for smartphones. These devices consume more data than basic voice/text phones. At the end of 2010, there was an estimated 500 000 applications available globally, more than double the year before.
Innovative services, such as Vodacom M-Pesa, are important for customer convenience and satisfaction. In Tanzania, Vodacom M-Pesa now has more than one million active users. We introduced Vodacom M-Pesa in South Africa in 2010. Although take-up was slow at first, it increased towards the end of the year.