Consumer demand for new handsets remains strong both at the top end of the market (smartphones) as well as for low-cost entry level devices.
21% of the handsets sold globally in 2010 were smartphones, compared to 8% in 2006.
In South Africa almost a quarter of the record 8.1 million devices we sold this year were smartphones. In our other countries the take-up of smartphones is limited but growing. In this year we plan to launch a Vodafone branded smartphone at less than R1 000.
We have been making the internet more affordable and accessible to all. In South Africa we introduced the Vodafone WebBox, an internet connection device that works with any television set. We plan to launch it in Mozambique and Lesotho in this year. |
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