South Africa
Lesotho
Mozambique
Tanzania
DRC
Working with customers
Partnering with customers to do good
Another way of building strong relationships with our customers
is to work with them to help communities. We invested
R77 million across our operations in 2011 making a difference
hand-in-hand with our customers. We spent most of this on
using the power of mobile technology to change lives.
Some of our projects are:
Vodacom Change the World
We gave ten customer volunteers a stipend of R120 000
each to work for an NGO for six months. We gave each
NGO another R120 000 to cover expenses. Volunteers are
tasked with transferring their skills to the NGO they choose.
After Vodacom Change the World got widespread publicity,
attorneys Cliffe Dekker Hofmeyr offered free legal advice to
the participating NGOs.
Vodacom Red Alert
The Vodacom Red Alert programme was launched in Tanzania
and South Africa in 2010. This allows the public to donate
money to the victims of natural disasters by SMS.
Together with our customers, we gave R1 million towards the
Rescue SA Team of volunteer experts, to help the victims of
the Haiti earthquake in January 2010.
We issued other Vodacom Red Alerts in early 2011 in the
wake of fl ooding in the Northern Cape and the major
earthquake and tsunami that struck Japan in March 2011.
Together with our customers, we gave more than R500 000
to the SA Red Cross to assist victims.
Connect for Change
This initiative connects our sports sponsorships with social
investment projects supported by the Vodacom Foundation.
Tries for Smiles (rugby) allows customers to donate money
for facial surgery. Goals for Miracles (soccer) and
Birdies for Kiddies (golf) allow them to raise money
for heart, facial and cataract surgery for those
who can’t afford it.