Brand

Our marketing efforts in the year were focused on promotions to offer greater value to customers such as the “20% free” March Madness campaign, as well as providing extensive marketing support for data and converged offerings. In the last quarter of the financial year we launched our Player 23 campaign to coincide with the Vodacom Super 14, providing a platform for the brand to speak directly to rugby fans, effectively leveraging our sponsorship of the sport.

Vodacom’s advertising has once again been recognized for excellence – in its creativity and effectiveness. At the Annual AdReview Awards, Vodacom’s “Dictator” campaign was awarded Campaign of the Year. This success is a continuation of the brand leadership accolades achieved by Vodacom in the Sunday Times Ipsos/Markinor Brand Survey, as the top-rated telecommunications brand and South Africa’s Most Loved Advertiser. Vodacom was also awarded four Loerie awards, including Gold, for “Dictator” in the year.