Strategy for Growth

Vodacom aims to be a leading total communications provider in sub-Saharan Africa.

To realise this aim, we are focused on maintaining our leading market positions in our existing markets and expanding profitably into new communication products, services and geographies.

Grow core mobile business

Grow our customer base through continued investment in our networks and distribution capability
Increase mobile usage by launching affordable and innovative products
Enhance customer care to maximise customer retention
Target efficiencies to ensure economies of scale are realised

Leadership in broadband

Build infrastructure to support broadband growth
Increase international capacity through investment in satellite and undersea cables
Improve access by introducing lower-cost handsets and bundled laptop packages
Improve affordability of data usage

Develop new converged ICT solutions

Expand into converged services closely connected to our core mobile business
Retain customers through valued-added total communication services
Build market leadership position with competitively priced, high quality offerings
Leverage converged capabilities to other African countries through Gateway

Expand in sub-Saharan Africa

Evaluate further licence and acquisition opportunities in sub-Saharan Africa
Accelerate international expansion into key regional markets through Gateway
Strengthen our total communications offerings into Africa
Realise synergies across Vodacom, Gateway’s sub-Saharan footprint and Vodafone

Vodacom’s strategic direction is underpinned by ongoing investments in key areas: maintaining brand leadership; enhancing customer care and deepening customer loyalty; developing our distribution platforms and supply chain management capability; continually improving the coverage, quality and efficiency of our network infrastructure; and inspiring, developing and supporting the sustainable wellbeing of our employees and communities.